Dead Coral – Color of the Year 2043

When Pantone chose “Living Coral” as the 2019 Color of the Year, they unknowingly spotlighted the color of dying coral. We flipped the script, using this moment to raise awareness about ocean warming and the looming threat of irreversible coral loss by 2043.

Personal project
My role: Copywriter
Art Director: Rodrigo Bistene

Case Study ↴