Buchanan’s #ComoLoDigas

We discovered that our Multicultural audience has many ways of pronouncing our brand’s name: Bucanas, Buchana’, Bucanan’, Bucachaná and many more.

That’s why, instead of correcting them, we partnered with local artists and turned the top pronunciations into special edition bottles, TV ads, OOH, e-commerce platforms, banners, search, delivery apps, and more, crafting a purchase experience tailored for every single pronunciation.

Now THAT’S how you celebrate culture…